With an established visual identity and a clear design system already in place, the challenge was giving Foam's magazine the prominence it had always deserved. Already part of the digital ecosystem, the goal was to bring it forward and weave it more intentionally into the museum's existing content.

The work focused on designing new sections and compositions within the existing system, finding approaches that felt native to the brand while giving the editorial side a voice of its own. The process involved months of client meetings and iterative reviews, with design and development running in parallel throughout.