I work where brand strategy, digital design, and visual storytelling meet, but I rarely begin there. I usually start with a feeling: the pull of an idea before I can fully explain it. Curiosity comes first; analysis follows. That’s how I move across disciplines, shaping identities, interfaces, and visual systems that feel inevitable rather than constructed.I look for references in fashion, culture, and small details I notice on the street, even when I can’t name them yet.

For me, design is less about solving and more about listening; to a brand’s truth, to the mood of a space, to what an interface wants to become. The result is work that feels intentional, tactile, and made to be felt before it’s understood.