A fictional wine brand built around a single word: infierno. The concept drew on Dante's Divina Comedia and his nine circles of hell, each representing a different sin, where the challenge was finding a visual language capable of carrying that weight. After exploring an initial direction that didn't quite land, the project was revisited with a different question: what if the nine circles could be expressed as one?

The answer came as a single label where the gradient becomes the narrative device, where all nine referenced at once, the concept intact but stripped of literal illustration. A direction that proved the strength of the original idea didn't depend on complexity to communicate it.